Responsibilities: Product | UX | UI Freelance project

How can we improve museum visiting experience?

‍background πŸ“–

It all about engagement and accessibility

A better visitor experience can lead to increased satisfaction and engagement with the museum, encouraging visitors to return and recommend the museum to others. By improving the visitor experience, museums can gain valuable insights into visitor behavior and preferences, which can inform future exhibition and educational offerings.

My client is building a web tool for museums of all sizes to enhance the experience of visitor.

Timeline

2 Month
Lige Yang (UI/UXD)
Tyler Roberts (PM)
Louisa Potthast (Museum Expert)
Figma
Figma Mirro
Adobe PhotoShop
Adobe Illustrator

Team

Tool

‍the problem❓

How might we improve the museum experience
via a free mobile tool and promote art event on exhibition?

My role is collaborate with product manager and museum expert, bring this idea to life with aesthetic UI design and provide a high-quality design product for client use for development work.

‍DESIGN PROCESS

User Research

Problem Define

Design

Usability Test

Deliver

Quantitative research
Qualitative research

Persona
User journey map

User testing (expert review)
Iteration

Actionable Hi-fi prototyping
UI system

Ideate
Prioritize
Wireframing
Hi-fi prototyping
UI system design

‍USER research πŸ‘”πŸ”

Method 1: Questionnaire Survey

To quickly collect data and find out who is our target user, I send out 50 questionnaires and 50 of them get responded. Based on the questionnaires, I map out visitors into three types.

22% Museum lover: visit museum more than 4 times/year
56% Casual visitor: visit museum 1β€”3 times/year
11% Fresh visitor: visit museum 1β€”3 times before
11% First time visitor: visit museum at the first time.


USER research πŸ’¬

Museum lover cares about museum experience the most

22% Museum lover
visit museum more than 4 times/year


56% Casual visitor
visit museum 1β€”3 times/year

11% Fresh visitor:
visit museum 1β€”3 times before

a lot of people who visit museums are museum lovers. However, when I conducted my survey at museums, I found a lot of visitors will visit museum outside area.

Users Research πŸ§‘πŸ§‘

Interview

To understand the pain points of museum lover, I interviewed 6 visitors who often visit museums more than 4 times a year and 2 museum experts.

Quotes from interviewees

Users Research πŸ§‘πŸ§‘

Insights

From the questionnaire survey and interviews, I have following insights into the problems

Users study πŸ’¬

I came up with the following conclusions

Users stated that it is important for them to be updated on the toddler's mood. After the nanny alerted that the toddler fell asleep (or two hours after the start of the shift, whichever is earlier) we would ask her an update on his mood.

Users noted that when the nanny and toddler spend time outside they are more tense so we will send them an alert when the nanny and toddler go out and enter the house.

Users are busy and do not have the time, or desire, to be updated on every detail of information. So the default alerts will be - after adding mood and leaving and entering the house.

define problemπŸ’Ž

Persona

To synthesize our power users research insights, I create a persona.

define problemπŸ’Ž

User Journey Map

To understand the touch points our power user, I create a user journey map.

define problemπŸ’Ž

Down selecting design recommendation

After presenting the reaserch insights through persona's and journey maps' based on the scope and timeline proposed by our product maanger, we decided to focus only only delivering the design needs of digital borscht, for MVP

Redefined HOW MIght We?πŸ’Ž

How might we create an intractable digital borscht, that offers easily accessible and up to date information on exhibition items, via mobile phone to museum lovers visiting a new museum for the first time?

architecture βš’πŸ“

To understand our power user, I create a user journey map.

Wireframes βœοΈπŸ—’

Then to understand how
things are going to look I turned to the paper

usability test πŸ“±

Adjust it for them

After the flows were ready I made a basic prototype and asked users to perform a number of tasks. Then I could see where they were having difficulty and where I should improve the product based on real use.

‍usability test πŸ’¬

The results

During the test

After the test

‍usability test πŸ“‹

So what happened?

The user was asked to add an allergy to nuts during the profile building.
‍
☝️
I noticed that she had to scroll and look out from a long list of allergies for the one that was requested.

✌️
I also saw that she was debating whether to click on the radio button on right the or the text on the left.

usability test 🧠

If so what did I learn?

When I examined one problem I actually discovered that there was more than one in this flow. In such a simple test I was able to significantly facilitate the user. Changing the elements allowed her not only to more easily find the required allergy but also removed the doubt, which eased the overload and shortened the profile building time.

solution πŸ‘©πŸ”¬

Native app for managing and optimizing communication between parents and their toddler's nanny.

Parents Onboarding

After the parent has logged in through one of his social media profiles the app forwards him to chat with a bot that will take the information about the toddler.

Nanny’s Onboarding

All the information that was received during the parent's onboarding will be displayed to the nanny.

Home Instruction

To decrease unnecessary engagement with explanations to the nanny the app will allow adding AR notes around the house.

Home Instruction

So that the nanny can easily find what she needs.

Nanny’s Interaction

On the nanny's home page she will see all the messages left for her and enter the information about the toddler's agenda.

Parents Interaction

On the parents home page they can see all the info collected during the day in a quick and easy scan.

solution

Native app for management
and optimization communication
between parents and their toddler nanny

Parents Onboarding

After the parent has logged in through one of his social media profiles the app forwards him to chat with a bot that will take the information about the toddler.

Nanny’s Onboarding

All the information that was received during the parent's onboarding will be displayed to the nanny.

Home Instruction

To decrease unnecessary engagement with explanations to the nanny the app will allow adding AR notes around the house.

Home Instruction

So that the nanny can easily find what she needs.

Nanny’s Interaction

On the nanny's home page she will see all the messages left for her and enter the information about the toddler's agenda.

Parents Interaction

On the parents home page they can see all the info collected during the day in a quick and easy scan.

design 🎨

Light, clean and up-to-date experience that will help parents be calm and focused while reinforcing the values ​​of security and control