A better visitor experience can lead to increased satisfaction and engagement with the museum, encouraging visitors to return and recommend the museum to others. By improving the visitor experience, museums can gain valuable insights into visitor behavior and preferences, which can inform future exhibition and educational offerings.
My client is building a web tool for museums of all sizes to enhance the experience of visitor.
My role is collaborate with product manager and museum expert, bring this idea to life with aesthetic UI design and provide a high-quality design product for client use for development work.
Quantitative research
Qualitative research
Persona
User journey map
User testing (expert review)
Iteration
Actionable Hi-fi prototyping
UI system
Ideate
Prioritize
Wireframing
Hi-fi prototyping
UI system design
To quickly collect data and find out who is our target user, I send out 50 questionnaires and 50 of them get responded. Based on the questionnaires, I map out visitors into three types.
22% Museum lover: visit museum more than 4 times/year
56% Casual visitor: visit museum 1—3 times/year
11% Fresh visitor: visit museum 1—3 times before
11% First time visitor: visit museum at the first time.
22% Museum lover
visit museum more than 4 times/year
56% Casual visitor
visit museum 1—3 times/year
11% Fresh visitor:
visit museum 1—3 times before
a lot of people who visit museums are museum lovers. However, when I conducted my survey at museums, I found a lot of visitors will visit museum outside area.
To understand the pain points of museum lover, I interviewed 6 visitors who often visit museums more than 4 times a year and 2 museum experts.
.png)
From the questionnaire survey and interviews, I have following insights into the problems
Users stated that it is important for them to be updated on the toddler's mood. After the nanny alerted that the toddler fell asleep (or two hours after the start of the shift, whichever is earlier) we would ask her an update on his mood.
Users noted that when the nanny and toddler spend time outside they are more tense so we will send them an alert when the nanny and toddler go out and enter the house.
Users are busy and do not have the time, or desire, to be updated on every detail of information. So the default alerts will be - after adding mood and leaving and entering the house.
To synthesize our power users research insights, I create a persona.
To understand the touch points our power user, I create a user journey map.
After presenting the reaserch insights through persona's and journey maps' based on the scope and timeline proposed by our product maanger, we decided to focus only only delivering the design needs of digital borscht, for MVP
How might we create an intractable digital borscht, that offers easily accessible and up to date information on exhibition items, via mobile phone to museum lovers visiting a new museum for the first time?
To understand our power user, I create a user journey map.
After the flows were ready I made a basic prototype and asked users to perform a number of tasks. Then I could see where they were having difficulty and where I should improve the product based on real use.
During the test
After the test
The user was asked to add an allergy to nuts during the profile building.
☝️
I noticed that she had to scroll and look out from a long list of allergies for the one that was requested.
✌️
I also saw that she was debating whether to click on the radio button on right the or the text on the left.
When I examined one problem I actually discovered that there was more than one in this flow. In such a simple test I was able to significantly facilitate the user. Changing the elements allowed her not only to more easily find the required allergy but also removed the doubt, which eased the overload and shortened the profile building time.
After the parent has logged in through one of his social media profiles the app forwards him to chat with a bot that will take the information about the toddler.
All the information that was received during the parent's onboarding will be displayed to the nanny.
To decrease unnecessary engagement with explanations to the nanny the app will allow adding AR notes around the house.
So that the nanny can easily find what she needs.
On the nanny's home page she will see all the messages left for her and enter the information about the toddler's agenda.
On the parents home page they can see all the info collected during the day in a quick and easy scan.
