Endless_ Climate Design

Image by Raychan

Climate

Design

How might we promote individual sustainable textile companies and small designer brands to consumers and assist consumers who want to shop a wide variety of merchandise
to make a better choice in fashion? 

Designer

Lige Yang

Savera Bhatnagar

Project Goals

  • Provide shoppers with an opportunity to shop sustainably without compromising aesthetic and variety. 

  • Spread the word about sustainable fabric alternatives in place typical “reliable” fabrics used in the fashion industry.

  • Give awareness to small sustainable fashion designers and take an opportunity to celebrate them and their process.

Touch

Points

  • Advertisement: Web & Instagram ad

  • Website: designer interviews

  • Social Media: Instagram

  • Email

User

Research

With our solution

Deliver-

ables

Endless_ website: users can search multiple brands sustainable fashion items on one site

web screenshots

Social Media: Instagram 

Endless ins.png

Touch Points Example: Email

MacBook Pro - 9.png

Measuring Impact

  • Website end: Sales on partnered sites, website traffic/duration, quantity of companies that express interest in a partnership with us, email sign-ups/ use of referral link.

  • Social media end: followers, shares, comments, general interaction, links to website.

  • Offline end: donation to farmers, increasing number of sustainable fabric interest, awareness of sustainable fashion designers.

Climate Change Impact

Beyond providing consumers with an opportunity to make more climate conscious decisions while enjoying retail without the sacrifice of aesthetics, Endless’ impact would be supporting the sales of sustainable alternative fabrics and designs help to make an positive impact on reducing the harm to the environment created by the fashion industry.

Partners

  • Farms

  • Textile Production/ Weaving

  • Fabric Companies/ Textile Designers

  • Fashion Designers